Volume 12, Number 2, December 2016 - DOI: http://dx.doi.org/10.21700/ijcis.2016.274

IJCIS

Computing and Information Sciences is a peer reviewed journal that is committed to timely publication of original research, surveying and tutorial contributions on the analysis and development of computing and information science. The journal is designed mainly to serve researchers and developers, dealing with information and computing. Papers that can provide both theoretical analysis, along with carefully designed computational experiments, are particularly welcome. The journal is published 2-3 times per year with distribution to librarians, universities, research centers, researchers in computing, mathematics, and information science. The journal maintains strict refereeing procedures through its editorial policies in order to publish papers of only the highest quality. The refereeing is done by anonymous Reviewers. Often, reviews take four months to six months to obtain, occasionally longer, and it takes an additional several months for the publication process.

DOI: http://dx.doi.org/10.21700/ijcis.2016.120

Factors Impacting Social Media Adoption in Public Sector Organizations: Case of Oman

Fawzi Al Riyami* email: fawzi@squ.edu.om
Rafi Ashrafi


Department of Information Systems, Sultan Qaboos University, Muscat, Sultanate of Oman

*Corresponding author

Received: 30 July 2016
Revised: 10 August 2016
Accepted: 25 August 2016
Published: 25 December 2016

Abstract: Millions of people around the globe are daily interacting with each other and with organizations through social media platforms, which is a very convenient way of communication. Accordingly, public sector organizations around the world realized the importance of social media and thus are increasingly using it for communicating with their citizens. Although social media provides various benefits but risks also exist that are not only related to time, money, and effort losses; but also extends to include risks such as reputation and trust losses. Hence, it is critical for organizations to understand which factors impact the social media adoption most. Based on the literature review, this study initially identifies 20 factors that are important for social media adoption. We short-listed the identified factors to nine, based on the criteria that three or more researchers identified them as important in their studies. Then we asked experts in social media in Oman to rank those factors in the context of their importance. We used the Analytic Hierarchy Process (AHP) method to rank those nine factors. Results of the AHP show that some factors such as Social Media Strategy, Training and experience of Staff, Community Influence and Top Management Support are more important in a developing country as compared to developed countries.

Keywords: Social Media Adoption; Analytic Hierarchy Process (AHP); Public Sector; Impacting factors; Oman.


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